celgins - 6:01 pm on Mar 10, 2010 (gmt 0)
I think the media stays away from in-depth enterprise level IT material because, for the most part, it is boring to the average person.
People can relate to Facebook, Twitter and Hulu because they can see, touch, and experience them. The average web user even gets the pleasure of complaining about glitches in those systems when they have no idea about the level of IT engineering it takes to build/maintain them.
However, printing stories about a new Oracle db, or Cisco's CRS-3 technology, Cisco CRS-3 [money.cnn.com] isn't that sexy--until the masses can relate to it.