What I am concerned about, and what I wish something like this would change, is that people who would normally use critical thinking in weighing things in their everyday life seem to abandon that practice when it comes to things online.
"What, free smileys on my computer... of course, thanks"
"What, a game based on giving you my geoinformation, great"
"What, free statistics just for giving you my web traffic and ecommerce information, of course"
I'm really just being selfish I guess. Thinking of all the time I'd have if I didn't have to listen to all my aunts, uncles, sisters, brothers, cousins, friends, etc. computer problems because their system is flooded with malcrap because they were playing mafia or farming (using that as only an example).
Just saying we don't as a whole seem to be as discerning online as we are in real life is all.