martinibuster - 7:51 am on Jan 18, 2010 (gmt 0)

>>>Not so sure about good ad revenue... Who wants their ads next to depressing content.

NYTimes is not just people shooting each other. There are a lot of different topics from fashion, real estate, travel, tech, science, etc. Apple, Microsoft and others have been doing full page takeover ads [digitalbuzzblog.com] all last year. Apparently some sections of the site do better than other sections [niemanlab.org].