graeme_p - 7:40 am on Jan 18, 2010 (gmt 0)

30% of something is better than 100% of nothing.

Big brand media sites get good ad revenues.

pay wall = proven path to oblivion in the online world.

Not if you have content that is worth paying for. There are a good many sites that do well behind paywalls. They do get indexed, and they do get linked (because they have unique content so there is no alternative to link to).