martinibuster - 11:47 pm on Jan 17, 2010 (gmt 0)

The New York Times is a destination in itself. The path to the NYTimes website does not begin at a search box.

Here is a fascinating visualization of NYTimes traffic [bits.blogs.nytimes.com]. The orange colored circles represent mobile web traffic, mostly from commuters.

Nevertheless, I'm not certain that a paywall is the way to go. Many webmasters are discovering there is a market for their ad inventory and selling it directly rather through a third party. Technologies like OpenX make it easier to do. Perhaps they should consider opening up their ad inventory via their own PPC system.

[edited by: martinibuster at 12:01 am (utc) on Jan. 18, 2010]