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incrediBILL - 6:26 am on Dec 2, 2009 (gmt 0)
The software that receives the message can query the URL and display the expanded version. There is always software between the USER and the SMS so there is no excuse for not automatically expanding the URL in the device receiving the SMS to expose it's content. Additionally, a simple setting PER USER could also require all tiny url's to go to the PREVIEW mode of the TINY URL service by default, lots of options.
Not doable when the user receives the message as an SMS; 140 is all there is.