swa66 - 9:45 am on Sep 25, 2009 (gmt 0)

If the ISP didn't do the costings on their packages correctly that is their problem not the customer's.

Have _you_ ever done pricing for mass consumer products ?

Regardless: the smart ISPs have hidden in the fine print the defenses together with purchasing the technology they needed to defend that pricing.
If anybody comes in and disturbs that balance they will need to seek a new balance.
If they want to keep the unlimited aspect: it'll be a solution with more income from somewhere. So It'll be "phorm" and other similar stuff or a price hike. I only hope they have the guts to go for the price hike.
Or if they want to keep the price levels: the details in the contract will change: no more unlimited bandwidth etc.