sullen - 12:55 pm on Aug 12, 2009 (gmt 0)

Notice how this policy change does not affect Hollywood or their dubious product pumps in movies or TV shows.

There is a *huge* difference between using, say, a car in a movie and posting lots of fake reviews about that car. The former may well affect sales, but there has been no breach of trust.

I think ads on websites should be regulated. They may not be able to police all the blogs out there, but they could make the advertiser liable in cases where payment is proven.There's no need necessarily to prove ownership of the blog.