- - Local
- -- Foo
- ---- EU Wants Response From UK Over Phorm Ad System
engine - 2:13 pm on Aug 6, 2008 (gmt 0)
EU Wants Response From UK On Phorm Ad System [news.bbc.co.uk]
|The UK government has until the end of August to respond to a letter from the European Union about a controversial system which monitors web traffic. |
EU commissioner Viviane Reding has asked the UK government to clarify whether the Phorm system is in breach of European data laws.
Phorm tracks users' web habits in order to better target ads at them and three UK ISPs are so far signed up to it.
BT is due to begin a widescale trial of the service imminently.
Phorm Tracking Is Drawing Criticism [webmasterworld.com]
Digital rights group say Phorm advertising system is illegal in the UK [webmasterworld.com]
British Telecom Ad Replacement Trial Brings Calls For Prosecution [webmasterworld.com]
ISPs to insert their own ads into websites [webmasterworld.com]
Thread source: http://www.webmasterworld.com/foo/3716612.htm
Brought to you by WebmasterWorld: http://www.webmasterworld.com