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Frank_Rizzo - 6:22 pm on Jun 6, 2008 (gmt 0)
A BT customer who has opted-in to the 'Webwise' system will be monitored everywhere he goes on the internet. Every standard page that he reads and writes to (https excluded) will be scanned and a profile of that user created. If he then visits one of the partner sites (ft.com, ivillage...) he will start to see ads based on his profile. The initial forecasts where BT could earn £85 million were based on the system being opt-out only. The ICO smacked them down over that so they have had to re-write the system to be opt-in and the revenue forecasts are now expected to be well below what was initially expected. As for the trials in 2006 and 2007. Well we have had a lot of spin and lies and only now the truth is being revealed and hopefully the ICO, Home Office or the EU if need be will now do the right thing and take action. As for the future - they can make the system opt-in, DPA, RIPA and PECR friendly as much as the can from an ISP customer point of view but there is still the issue of us webmasters having our copyrighted website information read and processed. As I said in this thread: [webmasterworld.com...] All Your Content is Fair Game Phorm is Going to Direct Your Customers to a Competitor Google: Uses keywords from your page content to bring visitors to your web site. Phorm: Uses keywords from your page content to draw visitors to someone else's web site.
The ads will be hosted on sites such as ft.com, ivillage.com, and partners of ad agencies such as universalmccann.com
If a visitor to your site is Phormed all your content is going to be read and processed whether you want it to or not. This will include parts of the site protected by (non https) .htaccess or php or messageboards where registration is required. The only way to block Phorm is to block Googlebot.
A Phormed visitor browses your site. This means that your site is helping to make a profile for that visitor. If your site is about exotic holidays then Phorm is going to start showing that visitor ads for your competitors exotic holiday websites.