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Webwork - 2:52 pm on Jun 6, 2008 (gmt 0)
If this isn't theft then the definition of theft needs to be amended, by statutory law, to include this practice. [edited by: Webwork at 2:57 pm (utc) on June 6, 2008]
This would be like a shipping company replacing the ads in magazines whilst the magazines were in transit and the shipper then pocketing fees for the newly placed ads.