Syzygy - 7:12 pm on Apr 23, 2008 (gmt 0)

I'm sorry - I've just been reading the actual press release and there's no mention of the survey sample base either numerically or geographically. Even the complete report is vague at best.

What is obvious is that the company, who "...help clients identify and realize the business opportunities that valuable brands offer", have services to push in China and Asia as a whole, hence the "surprising" inclusions of a telecomms co surely unknown to most of the west, and a cigarette brand whose idolic status in this half of the east/west axis died out with the last Marlboro man [en.wikipedia.org]!

Of course, the point of any press release or survey is to "make the news" and attract attention, and that they've certainly achieved. Vague explanations of survey metrics doesn't do them any favours though...

Cynical Syzygy ;-)

[edited by: Syzygy at 7:13 pm (utc) on April 23, 2008]