walkman - 8:31 am on Mar 16, 2008 (gmt 0)

We will only pay once we are in the top 5 for the keyword ($100 max bid)

IDIOTS! Ignore them Essex, I'll give you $120 :)
Many, do it to negotiate. They think they're so smart: by saying $100 for something worth $2500 they think that the price will be in the middle somewhere. I noticed that with domain names. Now, if they try that, all their subsequent offers are ignored (I warn them first and they still try it)