They've been promising it for a while; I'm just disappointed by the lack of provision for those who are paying a U.K. license but are accessing the service from overseas. Something as simple as entering your name and license number should suffice; with simultaneous foreign uses leading to suspension of privilege.
Oh and one other thing they neglect to mention is that while BBC World (TV) does have ads it is not free.
Not free to the satellite network, or not free to you? There is a difference. You can, I believe, find it free from other satellites with a large parabolic dish - although you'd need to check local law.