|SAN FRANCISCO (AdAge.com) -- Holiday online sales won't be stuffing Santa's sack at quite the furious pace of holidays past, according to a forecast of the holiday shopping season from Jupiter Research. |
According to Jupiter's findings, consumers will spend less on a per capita basis this holiday season, and overall online sales will increase at almost half the pace of last year despite a growth in the online population. As the Internet becomes more mainstream, so does the income level of Web shoppers, said Jupiter senior analyst Ken Cassar.
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