ronin - 5:36 pm on Feb 1, 2007 (gmt 0)

Equalizing profit per sale in different economies is a fairer pricing method than equalizing price per sale.

Fairer to whom? Equalising affordability per sale in different economies is the fairest pricing method. If we're going to talk about fairness, the product should be as affordable to an individual in the UK as it is to an individual in the US.

Last time I checked, UK citizens do not earn twice as much as US citizens.