weeks - 2:00 pm on Dec 22, 2006 (gmt 0)

Percentages, your point is well taken. But, come on....is this the role of the THE NEW YORK TIMES? I think it's worrisome.

Was doing this a smart move on their part? Absolutely. It's four days later and the item is still ranked at #2 on most emailed. It cost NYT next to zero to produce this content and it is getting thousands of page views.

Maybe I'm being too uptight, but I know from personal experience that typically readers only give x amount time to spend on any one channel. Perhaps a case could be made that features such as this expand the time spent on the website. I hope so.