Hobbs - 9:59 pm on Aug 16, 2006 (gmt 0)

But really,

Where do you draw the line between clever advertising & lying?

an Ad title that reads "We can cure Aids"
and on page content says "If you donate here for medical research .."

This Ad is not lying and lying
It is for a noble cause
Yet it is misleading for holding back on the full truth and showing only part of it.
It will draw clicks from the people most likely to donate
But is it ethical or honest?
Is it 'lying'?