incrediBILL - 11:02 pm on Oct 17, 2005 (gmt 0)

Where is that coming from Bill? Google will find a way to adapt, like all companies do. To say it will suddently cease to exist is just plain stupid.

When you have a company built on advertising revenue and suddenly some browser technology comes along that allows everyone to block all the ads on all the pages those companies could go belly up, assuming they haven't diversified substantially before such an event occurs.

I'm not suggesting it could/would/will happen but if ALL ads were filtered from all web pages in all browsers a whole bunch of us, possibly including Google, would be holding signs on the side of the road "will display banner ads for food."

To say an unforeseen complete and total loss of a primary revenue stream wouldn't destroy a company is just plain stupid