TheDonster - 6:17 pm on Oct 17, 2005 (gmt 0)

It's true that traditional ad mediums are less effective in the modern age. TV commercials have to contend with TIVO. Magazines are now a dime a dozen and the niches are endless. Where AS has made a major impact is re-introducing non intrusive quality advertising relevant to what the visitor is seeking. I think AS will be around for quite some time, however, with the vast amounts of quality-poor sites now running AS, it remains to be seen how Google will adapt their program in the future.