AlexMiles - 3:15 pm on Oct 17, 2005 (gmt 0)

>It might be that a visitor's attention goes, when the page is first opened, to the animated picture on the eMiniMall and THEN goes back to the rest of the page. Having found what actually "looks like an advertisement", he might give more attention to what "looks lees like an advertisement": AdSense.

That may be so, but I think as professional webmasters we forget that products are not always unwelcome. The visitor might have turned up specifically hoping to find the product :)

And, from a product-seekers point of view, I don't think the Chitika code looks like an ad if its in the middle of the page, it looks like a product pic.

From what I can tell, the CTR of the Adsense on a Chitika page is 50% of what it should be, but people *do* click on it as well as on the Chitika ads.