fischermx - 3:09 pm on Oct 18, 2005 (gmt 0)

I want to share these numbers.
I've found that 33% of the people I send to my site via adwords will likely click an ad.
My site gets an average of $0.20-$0.30 a click.
My adwords spending is like $0.03-$0.05 a click.
Now, do the math. If one every three users click an ad, that's mean, an expense of maximum $0.10-$0.15 will be required to have a click of $0.20-$0.30. I have arround 150% ROI with this technique on one of my sites.

So, the variables you have to play with are :
1.- Adwords click vs adsense clicks ratio : how often your visitors arriving from adwords clicks your adsense ads.
2.- Your average CPC, the lower the better.
3.- Your average EPC, the higher the better.