centix - 1:05 pm on Oct 18, 2005 (gmt 0)

I often thought to do the same but how can you understand what's the adsense income generated by the adwords campaign. Do you compare one week with adwords and the following one without? is it enough to have meaningful data?

A good practice is to calculate the average income per click of the adsense programm and then to set the cpc of adwords to the same level (to get known and to increase the general website's traffic for free) or a bit lower (to get the profit from the CPC difference between the two programms)