seunosewa - 9:40 pm on Sep 9, 2005 (gmt 0)

Hello,

I used to run leaderboard ads in separate blocks before and after the posts in my forum.

I changed it so that the leaderboard ads show just after the first and last post in each thread, with no noticeable improvement.

So after what I thought was a flash of insight, I decided to design the pages with one bordered banner after the first, second and third post in each thread on the forum. The result was:
- More pleasing to the eye, and
- Resulted in a very horrible CTR.

Can anybody offer me insight and perhaps share similar experiences with this issue?

Seun.