mzanzig - 2:42 pm on Sep 1, 2005 (gmt 0)

I fully agree that the most elegant way to solve the situation would be to set a certain minimum price for an ad to be displayed. It's straight forward: if G does not find any ads for me, please display the alternative ad - then I can monetize the ad inventory using other ways or by promoting new interesting content on my site.

I wonder why G does not implement this? Are they afraid to inflate the price? Are they afraid that Adword customers turn away (hopefully they will, especially all those who run scrapers and eBay affiliate sites) taking with them serious revenue.