Visi - 10:36 pm on Oct 13, 2003 (gmt 0)

Perhaps one of the others who are familiar with adwords might comment on the effect of broad matching starting up this month and the fixes applied by google on the 10th. Have to think we are seeing a side effect of this happening, at least in certain areas.

Last month it was high numbers of PSA's...this month seems to be replaced with lowing earnings in EPC. Have to think they got the ads serving improved through broad matching but getting lower paying ads as a result.