freitasm - 9:06 pm on Oct 13, 2003 (gmt 0)

I would hazzard a guess that clicks are being washed through their fraud algo hence delayed,whilst impressions are more likely to go straight onto your stats. Hence CTR all over the map on a given day

I hope so. The truth is that yesterday I posted a scoop on a new product, and got listed in many other websites.

As a result I had 25,000 pages served from my site in the last 24 hours, instead of the usual ~10,000.

My CTR is the same as before, my impressions are up accordingly, but my EPC are 50% from the previous day.

I manage to increase the impressions ~130% and the EPC is 50% from a day before? :(

[edited by: freitasm at 10:07 pm (utc) on Oct. 13, 2003]