Macro - 2:21 pm on Oct 13, 2003 (gmt 0)

Aha, more people with the reduced EPC problem.

Things were great up to October 8, but there was 45% drop starting Oct 9

I saw a drop in CTR (about 20-30% drop) starting Oct. 9th

My original post said that my EPC had dropped by about 50% - and that was from about Oct 9. OK, with the Adsense user base being as big as it is there is always the possibility that it's a coincidence that someone else is experiencing similar figures to mine.

A long weekend could result in lower payments per click if advertisers suspended their ads for the weekend

. Good point. CTR may still hold steady if lower priced ads are used instead. We'll see how the rest of the week pans out. Not looking good so far though.

Unlike vacations and travel our field tends to be very stable through the year in terms of ad spend (obviously that history for ADSENSE adspend is not available). And we benefit from not having too many variables.

One thing for sure this month will have to pick up substantially to fit the averages of previous months

I agree.