cabbagehead - 6:01 pm on Sep 6, 2005 (gmt 0)

> "Most CPM networks do not allow forums to display their ads"

Really? That's pretty suprising to me. So places like ValueClick and DoubleClick specify you can't place their ads on your forum pages? Is it just because the conversion rates are too low?

So here's my next question then - if conversion rates are so low, why is anyone bothering with forums and communities? Are you making money on subscriptions? Or is it just in support of other parts of your site that do make money?

Also, what about places my MySpace which are pretty much one big forum? I here they serve a TON of CPM ad banners and make good money doing it, because their content is so targeted ... because of their user profiles. I would think that would actually be a good thing for forums then ... targeted advertising ...higher CPMs. Not the case?

:-\