vabtz - 12:52 pm on Jul 28, 2005 (gmt 0)

>> active members of a forum site are more likely to click on
>> ads as they understand it is a system to maintain the
>> site online and feel a sense of loyalty if they enjoy the
>> place so in some cases, regular members are those who click most.

That is exactly the behavior you do not want. I do not want someone doing me a "favor" by clicking ads. I don't want users to "understand" they need to click the ads to "support the cause". That could lead to fraud allegations and does a disservice to the advertisor and google.