btsteed - 9:31 pm on Jul 24, 2005 (gmt 0)

In many of the posts I read here at WW about AdSense, I find one (somewhat) frightening trend: an evolution of how content is written solely based on AdSense earnings. Webmasters seem to be tweaking their pages to the point that the content on the page itself is no longer important. The focus has shifted to generating more AdSense clicks.

As the presence of AdSense increases across the web, webmasters seem to be trading in the prime locations on their pages for AdSense ads...so much so that I'm beginning to wonder if we're re-shaping the way content is presented.

I value the AdSense program, and find it to be a helpful contribution to our bottom line. But I am concerned that some have literally built their *lives* and sites around this model...to the point that it's reshaping every page on their sites. On a large scale, our positioning of Adsense seems to be slowly changing the way information is gleaned from a web page.

How soon will it be before AdSense is a staple on nearly every content page? If that saturation level occurs, how will the world view AdSense?