DoingItWell - 3:56 pm on Jul 23, 2005 (gmt 0)
elsewhen, the way I read it is that you use CSS to position block no. 1 and block no. 2 differently on the page than google expects it to appear. That way you can steer the best paying ad block to the location on your page that gets the best exposure for you, and still have a second block of ads that gets some response which the best paying ads couldn't create. Better to harvest some of the cheaper clicks than to drop them completely in the quest for the best paying ads.