MikeNoLastName - 8:02 pm on Jul 22, 2005 (gmt 0)

1. When first starting out (month 1&2), and the ads appear totally inapproriate, use the competitor filter profusely against totally out-of-whack ads, to force the Adsense Algo to "look" for something better to place there. If you start getting PSA's then trim it back, as that means there simply ARE nothing more appropriate. You should be able to remove them all by the end of the 3rd or 4th month.

2. When starting out it may be necessary to edit your text on high traffic pages to "nudge" the ad topics away from off-topic terms. For instance if your page happens to be all about North Pole real estate and you mention Santa lives down the street in one single spot, but every ad on the page suddenly focuses on Santa instead of the North pole (And those Santa ads aren't paying as much as the North Pole real estate ads should), you may want to temporarily remove or disguise the Santa reference until Adsense notices the REAL topic for a few days. Some folks claim putting the most appropriate text right before or after the adsense code helps, but I disagree, and suggest runnning the bad word together with another or putting a space in it instead.

3. REPORT ALL TOS Violators and Scrapers in your niche to Adsense support. The fewer unfair sites there are to display the ads in your niche and steal your clicks, the more demand and the more competition and higher PPC for YOU. Besides it makes the clickthrus better for the adwords folks and cleans the spammers out of the G database. The best way to find these spammers is to search for your own content (or that of a top 3 site in your niche) and see who has scraped it and why, and whether they are MADE-FOR-ADSENSE only pages (9 times out of 10 they are).