cicru - 7:36 am on Jul 7, 2005 (gmt 0)

The reason for Yahoo's smaller market of advertisers is because Yahoo has a smaller market share in search.

Which means less searches .. less opportunity to display the adverts.

With a publishers network Overture will have the base to compete with Google Adsense / Adwords.

Which is good for both publishers and advertisers.

I do expect some radical change in Adsense, if yahoo starts advertising their product as a quality pre selected publisher network. Google adsense might start kicking the skyscraper sites out and some.

So this could backfire in the end.