7_Driver - 5:28 pm on Jul 6, 2005 (gmt 0)

I think it's reasonable to expect that when YPN launches, EPC on AdSense for those of us that sit tight will increase.

Demand stays the same (presumably), supply falls, therefore price rises.

If the falls in EPC that lots of us experience when our volumes rise, is down to a shortage of the highest paying ads - then fewer publishers should mean more high paying ads to go round, and therefore smaller falls in EPC.