openmind - 4:07 pm on Jul 6, 2005 (gmt 0)
I think it's simply far too early to speculate about the impact of Yahoo's program because it's not even in sight yet. Also I can't see why Yahoo would perform better than Adsense. After all Google has a much more advanced search technology in place than Yahoo. Yahoo doesn't seem to index pages as fast and thoroughly as Google. Yahoo is a rather weird system of indexing pages anyway. Look at your own stats - how many of your pages are indexed by Yahoo and how many by Google? If Yahoo cannot index pages properly how can they deliver contextulized advertising?