Jenstar - 6:33 am on Jul 5, 2005 (gmt 0)

I have been asked to announce a new reporting feature AdSense has just introduced - similar to the "spamreport" [webmasterworld.com] feature that Matt Cutts announced at the conference last month. This one, however, is specifically targeting click fraud, and the information goes to the AdSense click fraud team.

If you know a publisher engaging in click fraud and generating invalid clicks, you can now report the publisher by going to his or her site, clicking on the "Ads by Google" and including "invalid clicks" in the comment field. You can remain anonymous, or include your email address when you submit it.

Google is specifically targeting invalid clicks, such as click bots, click rings, "hired to click", etc.

Advertisers who track fraudulently generated clicks to a single publisher should also be able to report this way (although you should also go through the AdWords report method as well).

It will be interesting to see if there will be an increase in "my AdSense account just got suspended for invalid clicks" over the next couple of months... just what we need more of in this forum ;)