oddsod - 8:39 am on Jul 4, 2005 (gmt 0)

trader, see message #59 with regards value of the URL. I find it a strange notion some have with regards to type-in traffic, bookmarks etc i.e. that they should be paid for separately. Aren't they partly responsible for the current income stream? So, when I buy the income stream haven't I already paid for those? I appreciate that many webmasters aren't professional business people but it looks increasingly like that lack of business experience could make them criminals when they sell their sites. Please, please, please get a business advisor/accountant to help you with the deal or you'll end up misrepresenting the facts, fraudulently claiming earnings you don't have (by not accounting for a salary for yourself etc), or providing information that is clearly incorrect.

Many sell for 3 to 5 yrs income and the recent 160 million $ Marchek deal involved 8 yrs income

LOL, I always love it with the big examples are brought out; what's next? Yahoo and Google's current market valuations? An "infinity" valuation for a company that made a loss last year? Do you have any idea how much an IPO on its own costs (anywhere from a quarter of a million $ upwards)? Do you have any idea what other IPs (Intellectual Properties) are involved in the deal? And that the very size of the company considerably impacts on the risk assesment that goes into the valuation?

But, hey, maybe you're right. Put your site up for 96 x (in months) and see if it sells. That's the only way to really, really tell. If it sells come back and let us know us. Till then I'll go by the multiples I see day in and day out.

Back to the original post:

How could you calculate how much is a website worth based on the potential of ppc advert and aff programs? .... only a few high quality incoming links. Perhaps I could cash the next 3 years at this level on one sale? .... Iīm sure the site will increase itīs earnings as is becoming very popular on itīs area,

Base it on potential and you'll find it very, very difficult to sell. Base it on 36 x and it's almost impossible you'll find a buyer. Only a few links, only Adsense income? As a buyer I'd run now. I don't case what you believe it will make. If you think it has so much potential ... keep the site! Sorry if that's not what you wanted to hear but it's the truth.