europeforvisitors - 9:09 pm on Jun 30, 2005 (gmt 0)

Unique content is just not that hard to aquire.

Not all "content" has the same value.

Getting back to the topic of this specific site, a prospective buyer needs to consider whether the site's content has intrinsic value that can be monetized from other sources if AdSense income or current affiliate-program revenues dry up. The more closely the site's content is tied to a specific revenue source, the more risk the buyer faces.