Jenstar - 7:30 am on May 17, 2005 (gmt 0)

Blocking IPs through the AdSense control panel is one of the perks for Premium partners, probably so acounts can ban corporate IPs for some of the major companies running AdSense.

However, many regular publishers aren't as well versed in IPs, particularly dynamic ones. An AOL'er could block what he thinks is his IP, then happily click away on his ads thinking none would be counted because they would know it was him, when in reality he would be fraudulently clicking.

Then imagine all the support requests the AdSense team would get. "How do I find my IP?" "How do I know if my IP has changed?" "How do I know the IP address of my sister who lives on the other side of the country but does help me sometimes on my website?". I sure wouldn't want to be the support team member in charge of getting all those IPs for Dummies questions ;)

For some people, all about IPs is basic stuff. But there are plenty of publishers out there who not only don't know what their IP address is, but probably haven't even heard the term used before. It could quickly become a nightmare when all those "what is an IP" people see the option added in their account and flood support for help.

Of course, we have often seen Premium perks float down to the regular publisher level, so you never know.