MichaelCrawford - 3:31 am on Apr 29, 2005 (gmt 0)

Actually my earnings jumped substantially starting on Friday. I'm not real sure why. I'm still getting the same clickthru rate and cents per click, but my traffic has jumped. I haven't really been able to tell why from my logs, but I haven't spent that much time analyzing them.

One thing you need to realize though, is that rather than working on your existing pages to optimize clickthru, you need to be both drawing fresh traffic to your site, and more importantly, retaining existing visitors. You need to give people a reason to bookmark your page and come back soon.

One way to do that is to post fresh, new interesting and useful content often enough so that by the time someone returns, they're likely to find something new. I realize that takes a lot of work. I'm not yet able to write new articles for my site as fast as I think I need to, because I have other work to do, but writing new articles is a high priority for me.

It's important to understand that it's a lot cheaper and easier to get an established visitor to keep visiting, than to attract a brand new visitor. If you devote all your energies to optimizing the clickthrough on your ads, though, you're going to have the opposite effect.