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RonS - 3:04 am on Apr 30, 2005 (gmt 0)
Next day CTR rebounds to mid teens and today as well. Tonight I'm looking at my indexed pages, and I see that, it appears to me, that Google has backed out recent additions to their index. About 3 days or so ago, I got a large increase in indexed pages one one site from #*$! to xxx * 1.75... This has been consistent for 3 days. Now it's back to EXACTLY xxx. I also had another site go from 59 indexed pages to 83, and now it's back to 59. Perhpas the index IS/WAS off by a page or two, and that's why I was seeing the wrong brand ads on my pages? Now they're backing it out? Maybe I'm just paranoid.
I just use background color instead of an alternate ad... but I was seeing ads, just not well targeted.