A day after diving into impression-based advertising, Google is expanding its online ad network again by placing contextual ads in XML-based syndication feeds. Google Inc. confirmed Tuesday that it has begun testing the use of its ads in RSS (Really Simple Syndication) feeds, a move that signals the growing interest in earning revenue from news feeds.
Google ads began appearing late Monday within about 60 RSS feeds published by the LonghornBlogs.com Weblog, publisher Robert McLaws said. Those feeds appear to be the first implementation of a bigger pilot test that Google plans to conduct with select AdSense publisher partners.
This is also published on the GMail forum where it first appeared April 15.