ownerrim - 7:37 pm on Apr 25, 2005 (gmt 0)

I guess this has the potential to be great or horrendous.

So, if the traditional ppc ads perform better than the cpm ads, then adsense will display the traditional ppc ads, right?

I wonder if some advertisers will opt out of the regular ads in favor of cpm.

Is that an option for them?

Do most advertisers have any real idea as to what a viable cpm should be for a given niche?

One thing is certain. If you dominate a niche, this may be the time that you finally get separated from the scrapers (wheat from chaff) and get properly rewarded for your efforts.