zjacob - 5:41 am on Apr 25, 2005 (gmt 0)

Wow,

I see at least three things possibly happening with this:

1) those advertisers that have been tracking conversions by referring content network website may see their ROI skyrocket as they can now better target their ad spending

2) based on 1), those publishers who haven't been affected by Smart Pricing (and whose referrals convert at high rates) may get a major boost to their EPC

3) this could be the end to the auto-generated scraper sites with no content, as advertisers will (probably) not choose to show their ads on them