jonknee - 4:30 am on Apr 25, 2005 (gmt 0)

This from the Wall Street Journal today (Monday):

Among the changes: Google will let advertisers run animated display ads on non-Google content sites that contract with Google to sell ads. It will allow advertisers to specify the sites on which they want their ads to appear, without having to pick a keyword tied to the content on a page. It will begin auctioning ad placements for its partner sites based on how many people see the ad, known as cost per impression, as well as its traditional cost-per-click method.

This is huge news. The article says we should know more later today. Probably 9am ET since it's a US co.

For Wall Street Journal online subscribers, the article is titled "Google to Target Brands
In Revenue Push".