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---- Is Adsense going to eventually bust?


ownerrim - 5:01 pm on Apr 11, 2005 (gmt 0)


" currently do not use adsense but am trying to decide if it's worth moving all my content around to add adsense to my pages or just stick with regular affiliates."

Adsense is stable in every way except epc. In this regard, it is becoming quite infamous for the rollercoaster rides that publishers are regularly taken on. One minute you're making x, the next you're making .1x. Advertiser bids don't change THAT much. Could this be because of smart pricing? Perhaps, but why do you go from x to .1x and then back to x again, all within a week or two? There's no justifiable reason.

However, I think even the stability of the program itself is in doubt, simply because you can only yank around your publisher network when there is no viable alternative open to them. #*$!, adsonar, and all the rest don't count in that regard. When yahoo enters...everything could change. For better or worse is really the question.


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