webjefe - 4:52 pm on Apr 8, 2005 (gmt 0)

BTW, My yahoo traffic CTR is 43% higher then my google traffic CTR. Not sure why that is, but Yahoo visitors CLICK

I've also noticed a higher CTR on Yahoo! for a long time.

My theory has been that Google traffic has already been exposed to the AdWords ads on the Google search page. Yahoo searchers are seeing the ads for the first time.

Added: (suzyvirtual is a faster typer than I am!)

[edited by: webjefe at 4:59 pm (utc) on April 8, 2005]