sailorjwd - 3:28 pm on Apr 10, 2005 (gmt 0)

I wonder if the new Budget Optimizer in Adwords is having an effect on our EPC...

I've used it and there are a few quirks/bugs in it and maybe these are carrying over to EPC we see.

One thing I notice is that if you don't give it a high enough max bid then most, if not all, bids get set to .05. Same things happens if you don't give it a lot of room with the max monthly spend - I bet folks are a little scared of setting a high monthly spend in a new feature since most folks are used to setting a daily spend.