Atticus - 7:16 pm on Mar 23, 2005 (gmt 0)

If G wants scaper sites as venues for Adsense, then why is there any review necessary? Shouldn't they just approve every website straight off?

Most ad companies have policies about what types of sites they allow in their networks. Many do a poor job in that they allow sites with little content, poor content or stolen content.

The sole reason for assessing the quality of a web site before inclusion in a program is to maintain the program's respectability in the eyes of advertisers. Otherwise there would be no qualifications at all and the the network could let in anyone.

Google has set certain qualifiications for entry but they are obviously doing a poor job at quality control. I choose not to speculate on their motives.